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ConversArt Consulting delivers its range of services through a vast network of respected and experienced professionals. Led by the company's Ottawa-based senior executives, Daniel Normandeau and Terry Vida, PhD, these professionals maintain leading expertise in change and conflict management, organizational development and facilitation to help clients achieve measurable and observable results.




  • LinkedIn - Black Circle
  • LinkedIn - Black Circle
Terry Vida
Terry Vida, Senior Partner with ConversArt Consulting
ConversArt Consulting Daniel Normandeau


Daniel Normandeau, President of ConversArt Consulting,

is a fluently bilingual senior management consultant with

over 30 years in the private and public sectors, featuring

experience in change management, strategic planning,

organizational development and learning.


He holds a Masters of Public Administration from Carleton University,

a Diploma in Education from McGill University and a Bachelor of Science from Concordia University's Loyola College. Dan left the Executive ranks of the federal public service in 1990.  In 2013, he became an associate with the University of Ottawa, Telfer School of Management.  He is an instructor in their Public Service Leadership Development Programs.  His area of expertise is Strategy and Strategic Leadership.


He provides management consulting, leadership development, professional and strategic development support to clients’ at the most senior levels of the federal government, national industry associations, Boards of Directors in Canada and abroad. He has extensive experience in leading and participating in large public sector organizational change projects and facilitating large and small workshops and conversations related to strategic change and transformation involving both internal and external stakeholders.


In his strategic consulting work, he provides consulting and facilitation services to public sector clients who need to align their organizational structure, their business processes and their human resources strategies to their business strategy.  In doing so, he helps clients to conduct rigorous functional analyses to ensure that their information and knowledge creation actively support their business decisions.


Dan works extensively with leaders at all levels facing operational, policy, program and regulatory challenges. He plays an integral role in the review of organizational and business improvement processes. He works closely with clients to develop and implement strategies to ensure that the policy, program and people potential are fully harnessed to meet organizational goals. Dan’s strengths include an ability to assist large as well as smaller groups, executive teams and their organizations to work effectively together - to envision, plan, implement and sustain change.


He has also designed and facilitated challenging national and international conferences, retreats and special meetings of senior level task forces examining important issues for their governments.




Terry Vida, Senior Partner with ConversArt Consulting, is a bilingual management consultant with over 10 years of experience with the public sector in policy, program management and human resources management.  She has over 15 years of experience as a management consultant in conflict management, executive coaching, training and research.  Ms. Vida holds a PhD in Human and Organizational Systems from Fielding Graduate University in California, specializing in conflict management.  She also holds a Master in Human and Organizational Systems from Fielding University, a Masters of Public Administration from Carleton University and is an ICF certified executive coach. 


Ms. Vida has undertaken extensive training in both personal and conflict coaching over a period of six years and has developed a comprehensive coaching process that yields sustained results.  She is certified in several psychometric tools including Myers-Briggs, Strength Deployment Inventory and the Thomas-Kilmann Conflict Instrument.  She has developed a solid reputation in facilitation, conflict management, executive coaching, training and research.


Her knowledge of organizational development theory, government structure and operations helps managers, and employees, at all levels, to develop strategic plans, with an emphasis on human resources, learn to work with and manage conflict and develop individual skills and competencies.


Ms. Vida’s strong analytic and communication skills help individuals develop the necessary skills to work effectively in their environment and assist groups in becoming high performance, self-managed teams.  Her impact can be seen at both the organizational and individual level.


Ms. Vida is the President of the Ottawa TFC. The OTFC is an Ottawa-based elite soccer Academy for high-level player training, development and play.

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